Metrostar, the brand licensing and literary agency, has been appointed by B7 Media to represent their cross-media remake of Blake’s 7.

In 2003, B7 Media acquired the format, script and character rights to “Blake’s 7″ with a view to re-imagining the brand for a new generation. To date, they have produced three hour-long full-cast audio dramas, along with a prequel audio series entitled Blake’s 7: The Early Years. However, their focus has always been the development of a new television series and Sky One recently announced that it has greenlit development on two scripts of the iconic British Science Fiction series.

Metrostar’s Claire Potter comments,

Blake’s 7 is an iconic Science Fiction brand with a large current and future fan base. Its return to television will attract enormous interest and we are delighted to be working with B7 Media to develop books and other publishing products that will relaunch this classic brand for a new generation.

Andrew Mark Sewell of B7 Media comments,

Metrostar have a fantastic reputation for delivering strong brand extensions to successful television shows and we are delighted to be working with them on the future cross-media  revival of Blake’s 7.

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About Metrostar…

Metrostar specialises in helping TV companies to generate new revenue streams by extending their programme brands into consumer products and books. In addition to B7 Media, clients include Fremantle, Optomen, Hotbed Media, Derek Acorah and Kudos Film & Television.

A brand manager by trade, Metrostar’s Managing Director, Claire Potter began her career at Unilever and held senior marketing positions with Ladbrokes, BBC Worldwide and the Guardian Media Group before founding Metrostar in 2004.

Contact:

Claire Potter
Metrostar
Tel: 0207 317 0963

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This entry was posted on Monday, December 1st, 2008 at 13:00 and is filed under News.